Question 1: Do you want everyone to view you as successful, or just an exclusive few?

Only commercial success and credentialed success are universally valued, any and everywhere you go.

Critical and cultural success are, by definition, appealing to a smaller group of people who “get it”.

Question 2: Do you want to be the people’s champ, or the institution’s pearl?

Critical and credentialed success are conferred by a governing body, a membership panel, an acceptance letter, or passing a test.

Commercial and cultural success are created by giving the people what they want.

Maybe its easier to determine how you want to be successful by thinking about how you want people to respond to it.